About Liam

"I think we've got stardust. But nobody seems to listen when I try to share that stardust.”

I know I have.

For over a decade, I’ve worked as a content marketer, helping businesses grow newsletters from zero to 10k+ subscribers, build organic search traffic from hundreds of monthly visits to tens of thousands, and land features in publications like The Guardian and The Evening Standard.

But when I shifted from selling products to selling expertise, I discovered something:

The content that works for selling $150 courses or e-commerce products doesn’t work for $50,000 consulting engagements.

• Trust: Selling expertise requires deeper trust, which takes more nuanced content.
• Complexity: Expertise-based offers often solve problems the client isn't even fully aware of.
• Positioning: Standing out as an expert isn't about volume but clarity, authority, and resonance.

When I looked for guidance, most advice came from influencers focused on building big audiences to sell $150 courses, not folks selling $50,000 strategic consulting engagements.

Like many consultants, I tried that “B2B influencer audience-building model.”

I found two frustrating paths:

• Water down your expertise for the masses, sell your soul to the algorithm, and end up with a large email list of subscribers who have little value to your business beyond a headcount number to be sold for sponsorship purposes.
• Hold to your principles, spend time creating thoughtful content, put it out there, and feel invisible when nobody seems to notice or care.

Our feeds are full of garbage platitudes and marketing bros who shout the loudest. It makes you wonder, is this my only choice? Should I dilute my value to feed the masses and the algorithms or maintain my anonymity as a best-kept secret?

But amongst that noise…

I discovered a cluster of smart consultants who share gold and get recognition for their thinking.

People like David C. Baker and April Dunford. They manage to create content that resonates and earns them opportunities to sell their services at an absolute premium.

I decided to figure out how they did what they did.

I’d conduct deep-dive research, pouring through their podcasts, videos, keynotes, newsletters, books, and social media posts, all in pursuit of answering this question:

What content does a consultant need to produce to attract a steady flow of (the right) people who want to work with us, have the budget to work with us, and are ready to buy the very thing we offer?

What’s their secret?

They focus on Disruptive Wisdom—framing their expertise through fresh, resonant ideas that grab attention and stick.

They don’t just create content; they build bodies of work that:

• Attracts the Right Clients: Creates content that resonates deeply with a specific audience, drawing in prospects who are aligned with their values and ready to invest at a premium.
• Builds Undeniable Authority: Establishes an unshakable reputation as a go-to expert through unique perspectives, thoughtful insights, and consistent high-quality content.
• Fosters Long-Term Trust: Cultivates loyalty and credibility by delivering valuable, actionable content that educates, entertains, and engages over time​​.

You can find those deep dives on how the best do it here, along with the patterns I’ve noticed along the way.

What if you could create content like that?

I help consultants surface their best ideas, frame them into compelling stories, and distribute them in ways that make their expertise undeniable.

Together, we’ll create thoughtful, impactful content that:

• Helps you build a body of work—one that your audience can browse and refer to when they need it, creating opportunities for deeper connections and recognition of your expertise.
• Creates a flywheel that consistently brings in the right people—clients who are aligned with your values, ready to invest, and excited to work with you.
• Turns your content into assets that work for you forever—eliminating the grind of creating from scratch and enabling you to focus on high-value, impactful work.

You can read more about working with me here.

“Working with Liam is like having a smart friend who pours you a proverbial 1.5 glass of pinot, then pulls wisdom out of you that you may or may not have known was hiding in there.”

Jacob Mørch

Co-founder at Braver

“Liam's a gold pan. A tool used by those of us seeking treasure in our expertise. We run our thoughts and ideas through the gold pan and the sediment and debris pass through the pan, leaving nothing but the gold. ”

Nigel Green

Authority on Sales Leadership