Hitmaker

**Turn your expertise into a signature Hit that attracts high-value clients and positions you as the Undisputed Authority in your niche.**

The Hitmaker package is a 1:1 collaboration where I help consultants like you uncover the unique, counterintuitive insights—what I call Disruptive Wisdom—that set you apart from everyone else in your field.

Together, we’ll transform those insights into a signature piece of content—a bestselling book, a TEDx-worthy keynote, or a game-changing workshop—that positions you as the Undisputed Authority in your niche.

But this isn’t just about making content for content’s sake. This is about creating something that stops people in their tracks, makes them rethink what they thought they knew, and positions you as the leader your field needs.
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The kind of work that:

Attracts high-value clients who are eager to work with you.
Opens doors to opportunities you’ve only dreamed of.
Elevates your expertise from respected to unmissable.

Does any of this sound familiar?

You’re as much an expert in the field as other top-tier thought leaders, but sometimes you feel like your industry’s best-kept secret. You have the competency, but you’re not quite there yet in terms of articulating and shipping ideas.
You write, and some of what you write is usually well received, but that material typically comes when you get inspired or frustrated by something. You don’t have enough of those moments to build momentum. It’s inconsistent.
You feel like you're holding back on taking a hard stance on a position. You're confident in your ideas and expertise, but you hold back a little when you share them online.
You receive advice from trusted friends and peers in your network on leveraging your expertise, but that just adds to the confusion. You've heard everything from "You should do a workshop" to "You should write a book." You're a big believer that focus leads to higher-quality success, and you want to pick the one opportunity that delivers the most impact.
You want the freedom to move away from implementation work. You spend hours each day on Zoom when you'd rather do more deep, creative work and develop a repeatable, defined methodology that you can productise.
Clients love you and refer you to others, but you’d love to go from six-figures to seven-figure revenue. You know you have it in you. And it’s not really about the money. It’s a sense of untapped potential that gnaws away at you.

What if you could...

Become THE Undisputed Authority in your field (because you are). no competition, no comparisons. Just you.
Build so much opportunity that you don’t chase clients, clients chase you.
Create work that sticks—story-led insights that make people think, “Wow, I’ve never seen it this way before.”
Develop a signature piece of content—like a bestselling book or keynote—that becomes your calling card.
Identify, clarify, codify, and publish a methodology that captures and outlines the compelling nature of how you work with companies.
Build a library of unique insights that you can pull from whenever you need—whether it’s for LinkedIn posts, newsletters, podcasts, or talks.
Build an audience of ideal-fit clients and develop a consistent publishing cadence to keep them engaged.
Align your content with your business goals, so every piece you create moves your audience closer to working with you.

“Liam’s strength is to listen, research and then mirror back your story in a way that everyone can understand, helping you create content that resonates.”

Ian Cox

CEO at Avark

Who is this for?

You’re a consultant. Maybe you're solo, maybe you run a small firm, but you don’t outsource the work. People pay to access your expertise.
You’ve probably worked for a decade or more in your area of expertise.
You’re earning multiple 6-figures and the next target is 7-figures. You’re always seeking a way to better leverage your expertise, not simply work longer hours.
You want to ease back on implementation (and raise your fees) so you can focus on more strategic and creative work that anchors you as the expert in doing what you do.
You might have done some speaking, written articles and posts, been a guest on podcasts, maybe even written a book. But despite everything mentioned, you feel like the content doesn’t produce the number of high quality inbound opportunities you would like.
Your goal is to be a leading voice in your industry, and while you’re a leader, you want to become The Undisputed Authority.
You don’t believe expert content is a volume play. You want to create quality that stands out—Disruptive Wisdom that resonates and sticks.

“Working with Liam is like having a smart friend who pours you a proverbial 1.5 glass of pinot, then pulls wisdom out of you that you may or may not have known was hiding in there.”

Jacob Mørch

Co-founder at Braver

What you get

1x weekly Zoom call to uncover, develop, and collaborate on your insights.
Unlimited access to me via Slack for async communication and feedback between calls.
A customised roadmap of your path to becoming an Undisputed Authority.
A Notion dashboard for content collaboration, idea organisation, and more.
Guides and prompts to help you craft compelling long-form and short-form content.
Unlimited content reviews—I’ll provide detailed feedback on everything you produce, so it’s always polished and impactful.

“Liam's a gold pan. A tool used by those of us seeking treasure in our expertise. We run our thoughts and ideas through the gold pan and the sediment and debris pass through the pan, leaving nothing but the gold. ”

Nigel Green

Authority on Sales Leadership

How it works

We start with a strategy call to define your visual roadmap of what success looks like for you. Who is your ideal client? What’s their journey? And what’s the one piece of content that will get you to where you want to be?
We have a weekly 1:1 call and I’ll pull the insight out of you, helping you see patterns across the problems you’ve been solving again and again. Helping you see things that, being so close to the subject, you can’t currently see.
Together, we’ll create your Notion dashboard and creation centre. Here you’ll write articles and access writing prompts to help you construct thoughtful and engaging pieces. You'll be able to tag me into anything you add for review and comment.
After a couple of months, we’ll identify the core themes and messages that form the foundation of your hit content—the pillars of your thinking that will become the signature book or keynote that sets you apart.
I’ll coach you on how to build narrative structure in your writing that pulls the audience along with you and draws them into your world.
We’ll battle test your ideas, the edgy ones you’re holding back, so that you’re confident to share them online knowing that they’re contrarian AND defendable.
Unlimited content reviews and feedback to help you refine your work. I’ll guide you in how to reuse and repurpose content across different platforms and formats for maximum impact.
I can co-write with you on calls, however it is your job to complete drafts, outlines, and unfinished product between calls.
I can connect you with an editor to help you polish, edit, and finish what we work on.

Pricing and Payment Terms

The investment for the Hitmaker package is custom because no two consultants are the same. Your goals, project scope, and optional add-ons (e.g. illustration, writing support) required to create your Hit will shape the final price.

All engagements are a minimum of 4 months, as that’s the shortest timeframe required to produce a meaningful, high-impact piece of content—whether it’s a book, keynote, or workshop.

During our discovery call, we’ll discuss:

The scope of your project (e.g., book, keynote, or workshop).
The specific outcomes you’re aiming to achieve.
The level of support you’ll need throughout the process.

From there, I’ll craft a tailored proposal with a clear breakdown of scope, deliverables, and investment.

Ready to Become the Undisputed Authority in Your Field?

If you’re ready to create the signature piece of content that'll solidify your place as an Undisputed Authority in your field, book a Discovery Call today.

Let’s discuss your goals and how we can turn your expertise into something that makes a lasting impact.

Book a Discovery Call

“What surprised me working with Liam was the depth of content that we produced. A homogeneous series of articles that work well end to end. I’ve never produced that. Often what I produce is quite fragmented or bitty.”

Oren Greenberg

B2B SaaS Marketing Advisor

Guarantee

I don’t want your money if this isn’t the right fit. If you’re not satisfied after the first 30 days, I’ll refund your fee in full—no questions asked. After that, there are no refunds under any circumstances.

Here are ten benefits of the Hitmaker Package:

1/ Clarify your unique positioning: Nail down a clear, distinct position that sets you apart from the competition.

2/ Uncover the ideas you didn’t know you had: Dig deep to uncover hidden gems and turn them into insight that resonates with your audience.

‍3/ Develop a repeatable methodology: Codify your expertise into a scalable system that you can teach and sell.

‍4/ Create a defendable body of work: Create a consistent, defendable body of work—whether it’s articles, a book, or a signature framework—that showcases your expertise and becomes the foundation of your authority.

‍5/ Publish a Hit piece of content: Work towards getting you the Hit, whether it be a TEDx talk or a bestselling book—that cements your place as the Undisputed Authority in your field.

‍6/ Tell stories that resonate: Craft narratives that connect emotionally with your audience, turning your knowledge into memorable stories that stick.

‍7/ Build a content ecosystem: Build an ecosystem of ideas that hang from a core message, so you’re never scrambling for something to say on LinkedIn, in your newsletter, or on your podcast.

‍8/ Align your content with your offerings: You can’t pay your bills with YouTube views. I make sure that we reverse engineer all this content from what you actually sell so that it naturally leads into your offerings.

‍9/ Build relationships with ideal fit clients: Build your own newsletter and audience to regularly engage with ideal fit readers and launch new offers.

‍10/ Borrow audiences strategically: Find the right platforms, podcasts, and guest opportunities to get in front of the people who already need what you have to offer—and bring them back to you.

"Liam understands how to distil complex strategies and dynamics into simple and powerful stories and visuals. Engaging, unforgettable, and deeply effective, Liam’s approach to marketing is both refreshing and masterful."

Renee Guilbault

Founder at Essayer Consulting

Book a Discovery Call

FAQs

Who does the writing?

You. As tempting as it might be to outsource this to a ghostwriter, ghostwriting doesn’t produce thought leadership insight. Disruptive Wisdom is about looking far closer at your subject and niche than many others do. You look, you think, you write. Those are components of a system, and the parts work in tandem. The act of putting the sentences together is the act of thinking. There may be outliers, but on the whole, every Undisputed Authority does their own writing.

Can we sign an NDA?

Absolutely. If you need an NDA, either I’ll sign your version or I can provide a simple NDA for us to work to.

I’ve already started writing a book. Will this help or distract me?

I work with clients who’ve already started writing. Often they find that our work together brings greater clarity and direction to their writing.

I want to write a book. Can I do it in six months?

If you’ve written a first draft already and you’re working with me to refine and improve it, 6 months could be enough, but it’s tight. Depends how good the draft is. Otherwise, if you’re starting from scratch, we’ll probably need between 9-12 months to get the first manuscript ready to send to an editor.

Do you act as a project manager?

I do. If we’re working on a Hit and you need me to project manage and push you to meet deadlines, I will.

What technology do we work with?

Everything is documented in Notion. We communicate through Slack or email. Whichever you prefer.

What if I’m not a good writer?

In B2B nonfiction, good writing is about structure, stories, interesting ideas, and value. I can teach you how to tell better stories and structure a narrative. We’ll pull the interesting ideas and value out of you. If you’re content isn’t where you want it to be right now, it’s unlikely that a lack of ability to write is the problem. More likely it’s a lack of ideas and structure.

Does this work for video or audio?

Yep. Stories and structure are universal. We’ll likely need to bring in some additional resources for editing, sound, graphics, etc. But we can absolutely turn this work to other formats.

Can you create visuals for me?

All the illustrations you see on my website are made by me. I do work with some clients on their illustrations when they want to visualise their ideas. Availability varies. If this is something you’re interested in, let me know on our discovery call.

Book a Discovery Call