Visible Ambassador
You’ve built trust within your network. How do you build authority beyond it?
Your business has grown because you deliver exceptional results. Clients trust you, referrals bring in new business, and the impact of your work is undeniable to those who know you. But without visibility, even the best work goes unnoticed.
To reach the next level, you need to be seen beyond your immediate network. This means doubling revenue, expanding into new markets, and landing bigger clients.
I help CEOs like you turn their expertise into their company’s greatest marketing asset so the right people think of you first when it matters most.
To reach the next level, you need to be seen beyond your immediate network. This means doubling revenue, expanding into new markets, and landing bigger clients.
I help CEOs like you turn their expertise into their company’s greatest marketing asset so the right people think of you first when it matters most.
Does any of this sound familiar?
- Too few people know how good your business is. You’ve relied on word of mouth so far, but you know referrals alone won’t get you where you want to go.
- Your visibility is inconsistent. You’ve had media features and posts that did well but nothing that builds momentum or works as a system.
- Competitors are getting noticed while your recognition stays behind closed doors. Respected leaders acknowledge your work privately, but it rarely turns into public visibility or new opportunities.
- No one is responsible for telling your company's story. You have plenty of ideas, but without a clear owner, content and storytelling fall to the bottom of the list.
- You’re stuck in a push model when you need to create pull. Right now, winning new business means constantly chasing opportunities instead of attracting them.
- Expertise alone doesn’t get rewarded. The people who show up and tell their stories get the attention, and you know you need to start doing the same.
What if you could...
- Become a natural ambassador for your industry, where your presence alone opens doors and creates opportunities.
- Attract bigger opportunities instead of chasing them. The right people beyond your existing network would seek you out, knowing exactly what you bring to the table.
- Become recognised as a leader in your industry. When major decisions are being made, your name is on the shortlist. Not just in private conversations but in public rankings, awards, and industry lists.
- Have a clear, consistent presence in the market without having to personally drive it every time. No more sporadic bursts of content. You’d have a system that keeps you visible, relevant, and top of mind.
- Build a brand that scales with you. Whether your goal is doubling revenue, expanding into new markets, or raising your profile, your visibility would match your ambitions.
- Move from a push model to a pull model. Instead of constantly having to initiate conversations, the right clients and opportunities would come to you.
- Make sure your best work defines your reputation. Your expertise would shape industry conversations, attract top-tier clients, and reinforce your leadership without you having to fight for recognition.
“Liam’s strength is to listen, research and then mirror back your story in a way that everyone can understand, helping you create content that resonates.”
Ian Cox
CEO at Avark
Who is this for?
- You're leading a successful, growing business with a typical revenue of $5-15 million, operating at a level where the right external partner makes more sense than building an in-house marketing department.
- Your company delivers exceptional work, but too few people know it. Inside your industry, you’re respected. Outside of it, you’re not top of mind when big decisions are being made.
- You’ve relied on word of mouth, but that alone won’t get you where you want to go. Whether it’s landing bigger clients, expanding into new markets, or doubling revenue, you need a brand that scales with your ambitions.
- You’ve dabbled in content, but without a clear strategy, it hasn’t translated into sustained visibility or inbound opportunities.
- You see competitors getting recognised while your company stays in the background. You know your business should be leading industry conversations, not sitting on the sidelines.
- You’ve had media features, awards, or high-profile opportunities, but it’s inconsistent. You want a strategy that builds momentum, not just one-off moments of recognition.
- You recognise that you need to be the face of your company's story but don't have time to drive it alone. You need a structured approach that raises your profile and cements your company’s authority without it becoming your full-time job.
“Working with Liam is like having a smart friend who pours you a proverbial 1.5 glass of pinot, then pulls wisdom out of you that you may or may not have known was hiding in there.”
Jacob Mørch
Co-founder at Braver
How it works
Everything starts with a 12-week Insight Incubator, a structured process to sharpen your positioning, define your story, and build a system that raises your visibility and influence over the next 12 months.
But you won't have to wait 12 weeks to see results. Early in the process, we'll identify key narratives and opportunities for visibility so you can start participating in the right conversations while we refine your long-term strategy.
Your only job is to show up for a 90-minute call each week. I handle everything else.
This first phase is strategic. Our focus is on crafting your company’s story, building a system for consistent visibility, and making sure you’re seen by the right people.
At the end of 12 weeks, you’ll have a structured thought leadership strategy and a roadmap for execution. From there, we transition into ongoing execution—whether your team runs with it or I manage the entire process for you.
But you won't have to wait 12 weeks to see results. Early in the process, we'll identify key narratives and opportunities for visibility so you can start participating in the right conversations while we refine your long-term strategy.
Your only job is to show up for a 90-minute call each week. I handle everything else.
This first phase is strategic. Our focus is on crafting your company’s story, building a system for consistent visibility, and making sure you’re seen by the right people.
At the end of 12 weeks, you’ll have a structured thought leadership strategy and a roadmap for execution. From there, we transition into ongoing execution—whether your team runs with it or I manage the entire process for you.
Phase 1: The 12-Week Insight Incubator
- Kickoff & Quick Wins – We start with a deep-dive strategy session to define your goals, audience, and positioning. In the first few weeks, we’ll also identify early content opportunities so you start building visibility immediately.
- Narrative & Thought Leadership Audit – I systematically review your existing content, past interviews, media mentions, and internal company messaging to identify key themes and opportunities for stronger positioning.
- Weekly Strategic Calls – In our 90-minute weekly calls, I help you sharpen your story, extract key insights, and craft a compelling narrative that positions you as a leader in your industry.
- Building Your Thought Leadership Framework – We define your core messaging pillars: the key themes shaping your presence across content, media, and speaking engagements.
- Identifying High-Leverage Channels – We pinpoint where you should be seen, what conversations you should be leading, and what existing insights can be repurposed into articles, speaking engagements, and media opportunities.
- Creating a Content Roadmap – I turn everything we collect into a structured strategy, mapping out what to publish, when, and how, so your content works harder for you without constant reinvention.
- Visualising Your Next 12 Months – You'll receive a high-leverage content plan with a 12-month execution roadmap tailored to your goals.
Phase 2: Amplification and Execution
At the end of the Insight Incubator, you’ll have three options for executing your strategy:
- Do It Internally - Your team follows the roadmap and executes the content plan.
- Work With an External Team - You use the roadmap to hire freelancers or an agency.
- Let Me Manage the Execution - I can handle the entire process for you if you want a completely hands-off experience.
“Liam's a gold pan. A tool used by those of us seeking treasure in our expertise. We run our thoughts and ideas through the gold pan and the sediment and debris pass through the pan, leaving nothing but the gold. ”
Nigel Green
Authority on Sales Leadership
What This Means for You
- No longer being the best-kept secret. You’ll be positioned as a leader in your industry, recognised beyond your immediate network.
- No more inconsistent visibility. Your presence will be systematic, building long-term authority instead of one-off appearances.
- No more missed opportunities. You’ll be in the conversations that matter, shaping how your industry sees you.
- No extra work for you. You show up for 90 minutes a week, I do everything else.
What happens next?
If you’re ready to turn your expertise into your company’s greatest marketing asset, the next step is simple: book a discovery call.
We’ll discuss your goals, how the 12-week Insight Incubator works, and what the right approach looks like for you. Pricing and terms will be covered on the call.
Word of mouth has taken your business this far. But accessing bigger opportunities requires becoming visible beyond your network. Your expertise could be your company's greatest asset. If you're ready to put it to work, let's talk.
We’ll discuss your goals, how the 12-week Insight Incubator works, and what the right approach looks like for you. Pricing and terms will be covered on the call.
Word of mouth has taken your business this far. But accessing bigger opportunities requires becoming visible beyond your network. Your expertise could be your company's greatest asset. If you're ready to put it to work, let's talk.
“What surprised me working with Liam was the depth of content that we produced. A homogeneous series of articles that work well end to end. I’ve never produced that. Often what I produce is quite fragmented or bitty.”
Oren Greenberg
B2B SaaS Marketing Advisor
